KFC's enduring success and popularity are attributed to its dedication to delicacy and high quality. Restaurant staff are tireless in providing meticulous service to customers who come to the restaurant.
Since its opening in Utah in 1952, KFC restaurant has been welcomed by consumers all over the world. Besides the United States, the main markets include China, Britain, Australia, Korea, Mexico and France, Germany, the Netherlands and so on. KFC is also growing in key emerging markets such as India, Russia and Brazil. The opening of each new restaurant not only provides more employment opportunities, but also injects economic vitality into its community.
KFC belongs to Yum Sheng Food Group. Yum has nearly 43,000 restaurant chains and more than 1.5 million employees in more than 130 countries and regions around the world. Its three catering brands include KFC, Pizza Hut and Taco Bell.
Since its entry into China in 1987, KFC has always adhered to the integration of Chinese culture, and our brand positioning is also epochal, coping with social development and consumer demand in different periods, and constantly upgrading. In the first fifteen years of entering the Chinese market, China is in the process of reform and opening up, which is called "full in the 1970s and tasty in the 1980s". Delicious and delicious food is the demand of consumers at that time. With the entry of KFC into China, consumers began to try the unique cultural experience brought by foreign fast food. From 2001 to 2010, China's comprehensive national strength has been rising, and consumer demand has been booming. KFC has launched a series of services, such as Chinese breakfast, shuttle restaurant and home express service, to meet the demand. In the next 5 years, with the penetration of the Internet, KFC embraced the "Internet +" mode and told everyone with rich digital services that "life is so charming."
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